Social Media

Case Study: The Peoples Pharmacy

Before: Joe and Terry Graedon’s “The People’s Pharmacy” has a long history of educating the public on healthcare, pharmaceuticals, and alternative medicine. Through their award-winning National Public Radio program, Joe and Terry are heard weekly by millions of listeners on more than 500 radio stations around the globe. And the People’s Pharmacy reaches millions more readers through their internationally syndicated newspaper column. But in contrast, the People’s Pharmacy had almost no voice online. Moreover, their members, subscribers, readers and listeners didn’t either.

How we grew daily visitors from 1,500 / day to over 10,000

From 1,500 to over 10,000 daily visitors
From 0 to 40 Comments per day
One of the more popular Itunes podcasts
35% open rates and 65% Click through rates on email newsletters
With more to come!

Are You Bold Enough to Engage?

Social media may be the most misunderstood and misused marketing channel on the Internet. Entire budgets are often thrown at ill-defined targets while the stake holders cross their fingers, hoping something will stick. Through a deep comprehension of social media’s impact on your business, specifically defined goals, and a framework of metrics that accurately measure the impact of your social media marketing efforts, you can quickly turn this channel into a vital component of your business. Bold Interactive has the experience, expertise, processes and insight to facilitate you in expanding your audience reach, strengthening your reputation, and solidifying your online presence through this powerful channel. It’s time to make your investment in marketing accountable.

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