SEO & Link Building
SEO is not voodoo and there is no silver-bullet. Anyone who tells you differently is lying.
Google and the other major search engines have spent a lot of time and energy to ensure that quality websites make it to the top of their search results. The formula they use is simple. Make users happy = they search more = more ad revenue.
The correct approach to Search Engine Optimization is to improve your site foundation so that your pages are highly indexable and develop a content strategy that creates appropriately keyword-rich content on your site and in your articles and press releases.
Everything else comes down to trust.
Trust is measured by how often search engines comes across your site while crawling other sites. This can be in the form of links, media mentions, widgets, etc. This is most often called link building. With link building, it’s important to keep in mind that the relevance and influence of the pages linking to you are far more important than the sheer number of links you have.
Link building comes in many forms and can be an individual effort but works best when part of a holistic integration of your PR, Blogging and Social Media efforts.
To learn more about how Bold Interactive can help you begin to take over your online marketspace, contact us online or call 919.536.1110
- How can we assist your SEO efforts?
- SEO Technical Site Analysis
- Per Page Site Keyword Analysis
- Keyword Market-space Research
- Competitive Keyword Analysis
- SEO Content Creation
- SEO Technical – Webmaster Training
- SEO Content – Writer Training
- SEO Strategy – Executive Training
- Looking to improve your Linking?
- Premium Link Prospecting
- Online Keyword Media Mapping
- Blog Management
- PR Strategy Analysis
- Article Marketing
- Social Media Agency
- Social Media Engagement
- Online Custom Publishing