Measuring Blog Success: It’s the Goals, Stupid!
At the beginning of the month, bloggers like to publish their stats for the previous month. This week, I got quite jealous of bloggers who’ve been at it for less time than me, yet have higher traffic numbers as well as more RSS subscribers.
But before you start playing the violin for me, the news isn’t all bad. The blog is beginning to attract indirect succe$$ for Bold. These other bloggers may have triple the pageviews, but we’re approached by people who want our services and are willing to spend thousands for it.
Even if we had triple the pageviews, we couldn’t take on all the business that would come our way as a result. And in some cases, we wouldn’t want to. We look for a certain type of client. We’re not interested in companies that have to jump through a lot of hoops (legal, IT, etc) in order to make one small change to their websites. We want clients who are interested in the big picture. And that big picture is only achieved through holistic online marketing that includes usability, seo, paid search, social media, and email.
So, I’ve readjusted my expectations. This blog is succeeding Nathania-style. And last time I checked, Google Analytics didn’t measure that.
[tags]analytics, blogging[/tags]
Congrats, Nathania! I’d take business success over mere numbers any day!
Rock on Nathania! I get bitten by the stats bug more than I’d like to admit…but jobs are better than bragging rights anyday
Maybe we could work with the Google API people to set up a way to measure Nathania-style!
[...] it is NOT one of my blogging goals to make the Technorati 100, other people want to game that system. One of them is Chris Garrett. [...]