Lead Generation
Case Study: Confidential Life Insurance Company
Before: The Company was generating 8000 leads per week via direct mail, at $90 per lead. Online lead generation was minimal. Barely 200/week. Agents were clamoring for new leads, and the agency needed a way to grow. To further complicate matters, monthly volume for direct mail was falling every month.
How we 20x’d lead volume and almost halved per lead cost
38% lead conversion rate for PPC
From 200 to 4000 leads per week
From $90 to $45 per lead
Accomplished in 6 months
Are You Bold Enough to Engage?
If your site is based around generating leads you are familiar with the challenges of ensuring high-quality, cost-effective targeting. Whether you are seeking inquiries about your business’ services or selling leads to other companies, Bold Interactive understands the necessity of continuous improvement to customer reach, return on investment, accurate reporting analysis, and general marketplace presence. Through thorough research, internal and competitive analysis, and multivariate testing, your lead generation site will become a well-oiled machine, tuned for optimal performance.
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