Archive for the ‘Social Media’ Category
Oh, the Irony of Lance Ulanoff’s column
November 28th, 2007Today, on Twitter, waynesutton shared a Lance Ulanoff column that said MySpace, Second Life, and Twitter are doomed. Twitter is popular now because the Web cognoscenti are using it. This bunch of eggheads prides itself on irony and witticism. They treat the site like some sort of ongoing haiku contest. The thing is, Lance, I [...]
A Meme about Measuring Social Media Marketing (Say that 10 times fast!)
November 26th, 2007Stoney de Geyter at Pole Position Marketing and of E-Marketing Performance fame has tagged me. Seems he wants to know how I measure Social Media Marketing. I pondered this very topic without solid conclusions on Nov 1st in a post entitled: Social Media: Marketing or Measurement? So now is as good a time as ever [...]
Happy “Cyber-Monday” and other various and sundry items
November 26th, 2007Hi everyone! Hope you had a great Thanksgiving. I have to say after going shopping on Black Friday and putting up the Christmas tree on Saturday, it feels weird to be working and having the kids at school. But it’s a good weird. I was feeling a bit consumed by consumerism. Perhaps that’s why “Cyber-Monday,” [...]
How to Integrate Twitter into Your Online Marketing Strategy
November 19th, 2007Last week, I finally “got” Twitter. I was attending the TIMA lunch and Twitter was brought up. The “tracking” feature is what attracted me to invest more time in the Instant-Messaging-Meets-Social-Media-Networking tool. Using IM or SMS you can track a word and it will send you any “Tweets” (Twitter messages) that Twitter users submit to [...]
The StumbleUpon Effect Hits Bold Interactive
November 14th, 2007Kate from Cheesy Marketing Ramblings is my hero. On Monday, she stumbled the For My Writer Friends post. Yesterday, that post generated 5,500 unique visits to our site. Last week I talked about how StumbleUpon traffic refers good traffic for a client. This week, it’s providing good traffic for us. Here are yesterday’s stats solely [...]
11 Things Learned and Confirmed at the Triangle Interactive Marketing Association Luncheon
November 14th, 2007Today, I attend my first luncheon hosted by the Triangle Interactive Marketing Association. Peter Shankman, Sam Harrelson, and Angela Connor were the panelists, and the lunch was sponsored by MySpace. The focus today is Social Media. Here’s what they had to say: Being good at social networking requires being good at networking in general. Technology [...]
Social Media: Marketing or Measurement?
November 1st, 2007Matt J MacDonald has got me thinking about what Social Media truly is. Is it a form of marketing? Or is it really a measurement of other marketing methods? One of the biggest problems companies face when making decisions about social media campaigns is the ability to measure it. Yet, for decades companies have engaged [...]
12 Step Program for Overcoming Bad Blogger Relations
October 22nd, 2007Mark Goren at Transmission Marketing related a story about how little Spirit Airlines cares about its customers. Seems the CEO accidentally replied to all on a customer complaint, which eventually made its way to a blogger: “Please respond, Pasquale, but we owe him nothing as far as I’m concerned. Let him tell the world how [...]
Shout Softly and Carry a Bigg Stick
October 22nd, 2007Recently, Digg upgraded its site and let friends send shouts to each other. This is nice because it makes it easier to ask people for a Digg. However, a couple people have become trigger-happy and send out shout messages all the time. Some MyBlogLog-ers have the same problem with messages. My message to you overachievers [...]
I Stumble Kittens and You Can’t Stop Me!
October 9th, 2007Just a quick note. Some people have suggested that kittens and cats are not quality StumbleUpon content. Speak for yourself. (Ok, I guess you kind of did.) But I selected “Cats” as one of my favorite categories. And I love Stumbling kittens. Not physically, of course. So Kitten Stumblers, UNITE! Don’t make me start a [...]
