Archive for the ‘Marketing’ Category
Experts Agree: Print Advertising Isn’t Enough for Local Marketing
August 1st, 2008A few decades ago, an ad in the traditional yellow pages was enough to get all the local customers your business needed. Just one ad and you were in front of every eye in town at just the right time to get their business. Things were simpler back then. Then the internet came along. Ask [...]
10 Ways to Get Started in Local Marketing
July 29th, 2008They’re out there. They want what you’re offering and they’re closer than you think. Some of them are probably right around the corner. The problem is, they don’t know you exist… yet. Have you guessed who they are yet? That’s right; they’re your potential customers, and the only reason they’re still “potential” is because they’ve [...]
Promote Your Business Through Plugins and Add-Ons
December 6th, 2007Last night, I was pimping my Thunderbird email client with a bunch of add-ons. As I was browsing the available add-ons, I noticed an add-on that integrated with a software product offered by a competitor of one of my clients. Genius! With all the open-source software going on right now, plugins and add-ons are yet [...]
3 Pronged Co-Branding Integration Marketing that Returns an Action
October 9th, 2007I stopped by Starbucks this morning. While I was waiting for my tall cup of coffee and pumpkin cream cheese muffin, I noticed a very awesome promotion – a free song from iTunes! But it gets even better. There’s a free song every day. So, let me get this straight. I could go to Starbucks [...]
