A new book about Joseph Jaffe is available on Amazon. But before you rush off and buy it, consider purchasing Join the Conversation: How to Engage Marketing-Wearing Consumers Through the Power of Community, Dialogue and Partnership from the online retailer this coming Sunday.
Here’s why:
Jaffe is trying to coordinate an effort to have a bunch of […]

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This post is part of a series examining John August’s speech, The Challenge of Writing in a Digital Age.
John August had the least to offer on the subject of immediacy. This isn’t a surprise. August understands the intelligence of his audience, and we all understand the fast-paced information world in which we live.
Instead, he focused […]

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This post is part of a series examining John August’s speech, The Challenges of Writing in a Digital Age.
The first of August’s four points is Authority. He said…
Writing in a digital age allows for extremely specialized authorities.
This is what many online marketers mean when they talk about how niche communities are becoming hot in internet […]

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Recently, screenwriter John August spoke to the students at his alma mater, Drake University. His speech was entitled “The Challenge of Writing in a Digital Age.”
In his speech, August outlined four major points:

Authority
Immediacy
Permanence
Response

This week, we’re going to be digging into each point and extracting the lessons for strategy and success. I want you to […]

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But I still can’t talk about it. Sorry.

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As I’m writing, a certain sporting event is on.
But I can’t write about it. I can’t discuss it. Because they just aired a very special announcement informing me that I’m not to talk about this event that I’m watching.
My team is losing, so I don’t want to. But what if the next game […]

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Word of mouth marketing has become truly personal. Recently, CBS profiled BuzzAgent, a company using the unique tactic of unpaid “agents” who “market” products to their personal contacts. Friends, family, business contacts are all up for grabs.

(Sorry I couldn’t embed the link, CBS does not allow YouTube to show embed code) Here is the […]

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A couple months ago, web hosting company DST Internet essentially shut down. For 10 days, its customers endured a denial of service. To add insult to injury, the communications coming out of DST during and since those 10 days have been a huge case study in How Not to Conduct Crisis Communications.
I recently canceled my […]

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Over the weekend I attended an improv show where an actor named Paul (who happens to be muy talented) created a character who was a sculptor. But this was no ordinary sculptor. No, this sculptor made replicas of mountains - using dog food.
He made an insightful observation about his work: “No one else is […]

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On Monday, I read a post by Internet Based Moms expert Lynette Chandler about how you need friends in a Web 2.0 world. (I’d link, but their site is experiencing a few glitches.)
It’s such a simple concept, certainly one I have known: You need to network to make social media work.
But for some reason, Lynette’s […]

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