Archive for the ‘Conversation Marketing’ Category
Participate in a Community Effort to Affect the Amazon Rankings
October 19th, 2007A new book about Joseph Jaffe is available on Amazon. But before you rush off and buy it, consider purchasing Join the Conversation: How to Engage Marketing-Wearing Consumers Through the Power of Community, Dialogue and Partnership from the online retailer this coming Sunday. Here’s why: Jaffe is trying to coordinate an effort to have a [...]
Writing in a Digital Age: Immediacy
October 18th, 2007This post is part of a series examining John August’s speech, The Challenge of Writing in a Digital Age. John August had the least to offer on the subject of immediacy. This isn’t a surprise. August understands the intelligence of his audience, and we all understand the fast-paced information world in which we live. Instead, [...]
Writing in a Digital Age: Authority
October 16th, 2007This post is part of a series examining John August‘s speech, The Challenges of Writing in a Digital Age. The first of August’s four points is Authority. He said… Writing in a digital age allows for extremely specialized authorities. This is what many online marketers mean when they talk about how niche communities are becoming [...]
Prelude to a Series: Analyzing John August’s Speech on Digital Media
October 15th, 2007Recently, screenwriter John August spoke to the students at his alma mater, Drake University. His speech was entitled “The Challenge of Writing in a Digital Age.” In his speech, August outlined four major points: Authority Immediacy Permanence Response This week, we’re going to be digging into each point and extracting the lessons for strategy and [...]
My Team is Winning!
October 15th, 2007But I still can’t talk about it. Sorry.
It’s a Good Thing I Don’t Want to Talk About It
October 12th, 2007As I’m writing, a certain sporting event is on. But I can’t write about it. I can’t discuss it. Because they just aired a very special announcement informing me that I’m not to talk about this event that I’m watching. My team is losing, so I don’t want to. But what if the next game [...]
Conversational Marketing with, ya know, Face-to-Face Conversations
October 6th, 2007Word of mouth marketing has become truly personal. Recently, CBS profiled BuzzAgent, a company using the unique tactic of unpaid “agents” who “market” products to their personal contacts. Friends, family, business contacts are all up for grabs. (Sorry I couldn’t embed the link, CBS does not allow YouTube to show embed code) Here is the [...]
Free Crisis Communication Tips for DST Internet That Everyone Can Use
October 2nd, 2007A couple months ago, web hosting company DST Internet essentially shut down. For 10 days, its customers endured a denial of service. To add insult to injury, the communications coming out of DST during and since those 10 days have been a huge case study in How Not to Conduct Crisis Communications. I recently canceled [...]
Are You Offering What the People Want?
October 1st, 2007Over the weekend I attended an improv show where an actor named Paul (who happens to be muy talented) created a character who was a sculptor. But this was no ordinary sculptor. No, this sculptor made replicas of mountains – using dog food. He made an insightful observation about his work: “No one else is [...]
Yaro Starak Telepathically Stole My Content
September 13th, 2007On Monday, I read a post by Internet Based Moms expert Lynette Chandler about how you need friends in a Web 2.0 world. (I’d link, but their site is experiencing a few glitches.) It’s such a simple concept, certainly one I have known: You need to network to make social media work. But for some [...]
