Over the weekend, I had to stop following a Twitter user because they used the platform to have lengthy one-on-one discussions with other individual Tweets.
This is the equivalent of 2 people dominating the conversation at a dinner party - it’s mindnumbing for the rest of us.
If you find yourself engaging in a good […]

Posted in Conversation Marketing, Social Media 5 Comments »

“Never treat your audience as customers, always as partners.” - Jimmy Stewart

“My father used to say, ‘Let them see you and not the suit. That should be secondary.’” - Cary Grant

“Always be a first-rate version of yourself, instead of a second-rate version of somebody else.” - Judy Garland
“A hot dog at the ball park is […]

Posted in Conversation Marketing 2 Comments »

Chris Wilson posed a question at LinkedIn about which companies truly participated in conversation with their companies in 2007. I answered and Chris (with my permission, he’s such a gentleman) posted my reply among others. I’m in such good company!
Check the post about companies and their conversations here.

Posted in Conversation Marketing No Comments »

Yesterday I wrote about what it’s like being an introvert in social media. Today, I want to address another aspect of social media that has tarnished the reputations of individuals and companies. And that is transparency.
But it’s not what you think. This isn’t a post about how some companies aren’t transparent and how that’s a […]

Posted in Conversation Marketing 4 Comments »

Last week, I finally “got” Twitter. I was attending the TIMA lunch and Twitter was brought up. The “tracking” feature is what attracted me to invest more time in the Instant-Messaging-Meets-Social-Media-Networking tool.
Using IM or SMS you can track a word and it will send you any “Tweets” (Twitter messages) that Twitter users submit to the […]

Posted in Conversation Marketing, Social Media 7 Comments »

One reason I’m not an A-list blogger is my apparent inability to complete a blog series in a reasonable amount of time. Without further ado, I present to you the final installment in my series on screenwriter John August’s speech, The Challenges of Writing in a Digital Age (which I started a few weeks ago).
The […]

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While many companies are trying to figure out how to help victims of the California wildfires, AT&T is trying to profit from the losses.
A couple called to cancel their satellite service, and was informed they would be charged $300 for the loss of the dish. I’m guessing the company thinks they can cash in on […]

Posted in Conversation Marketing 3 Comments »

This post is part of a series examining John August’s speech, The Challenge of Writing in a Digital Age.
The third point in John August’s speech was Permanence. But what he really spoke to was the lack thereof.
If I’m sending you to read a story online, I can’t be certain you’ll read the same thing I […]

Posted in Conversation Marketing 2 Comments »

Mark Goren at Transmission Marketing related a story about how little Spirit Airlines cares about its customers. Seems the CEO accidentally replied to all on a customer complaint, which eventually made its way to a blogger:
“Please respond, Pasquale, but we owe him nothing as far as I’m concerned. Let him tell the world how bad […]

Posted in Conversation Marketing, Social Media, Blogging 5 Comments »

Recently, Digg upgraded its site and let friends send shouts to each other. This is nice because it makes it easier to ask people for a Digg.
However, a couple people have become trigger-happy and send out shout messages all the time. Some MyBlogLog-ers have the same problem with messages.
My message to you overachievers is […]

Posted in Conversation Marketing, Social Media 1 Comment »