Archive for the ‘Conversation Marketing’ Category
Twitter is NOT Instant Messaging
January 21st, 2008 Over the weekend, I had to stop following a Twitter user because they used the platform to have lengthy one-on-one discussions with other individual Tweets.
This is the equivalent of 2 people dominating the conversation at a dinner party – it’s mindnumbing for the rest of us.
If you find yourself engaging in a good conversation [...]
16 Quotes by Old Hollywood Stars to Inspire Your Conversation Marketing
December 30th, 2007“Never treat your audience as customers, always as partners.†– Jimmy Stewart
“My father used to say, ‘Let them see you and not the suit. That should be secondary.’†– Cary Grant
“Always be a first-rate version of yourself, instead of a second-rate version of somebody else.” – Judy Garland
“A hot dog at the ball park is [...]
Yours Truly Quoted in Yet Another Blog Post!
December 29th, 2007Chris Wilson posed a question at LinkedIn about which companies truly participated in conversation with their companies in 2007. I answered and Chris (with my permission, he’s such a gentleman) posted my reply among others. I’m in such good company!
Check the post about companies and their conversations here.
The Hidden Danger of Valuing Transparency
December 13th, 2007Yesterday I wrote about what it’s like being an introvert in social media. Today, I want to address another aspect of social media that has tarnished the reputations of individuals and companies. And that is transparency.
But it’s not what you think. This isn’t a post about how some companies aren’t transparent and how that’s a [...]
How to Integrate Twitter into Your Online Marketing Strategy
November 19th, 2007Last week, I finally “got” Twitter. I was attending the TIMA lunch and Twitter was brought up. The “tracking” feature is what attracted me to invest more time in the Instant-Messaging-Meets-Social-Media-Networking tool.
Using IM or SMS you can track a word and it will send you any “Tweets” (Twitter messages) that Twitter users submit to the [...]
Writing in a Digital Age: Response
November 14th, 2007One reason I’m not an A-list blogger is my apparent inability to complete a blog series in a reasonable amount of time. Without further ado, I present to you the final installment in my series on screenwriter John August’s speech, The Challenges of Writing in a Digital Age (which I started a few weeks ago).
The [...]
AT&T Aims to Profit from the California Fires
October 26th, 2007While many companies are trying to figure out how to help victims of the California wildfires, AT&T is trying to profit from the losses.
A couple called to cancel their satellite service, and was informed they would be charged $300 for the loss of the dish. I’m guessing the company thinks they can cash in on [...]
Writing in a Digital Age: Permanence
October 23rd, 2007This post is part of a series examining John August’s speech, The Challenge of Writing in a Digital Age.
The third point in John August’s speech was Permanence. But what he really spoke to was the lack thereof.
If I’m sending you to read a story online, I can’t be certain you’ll read the same thing I [...]
12 Step Program for Overcoming Bad Blogger Relations
October 22nd, 2007Mark Goren at Transmission Marketing related a story about how little Spirit Airlines cares about its customers. Seems the CEO accidentally replied to all on a customer complaint, which eventually made its way to a blogger:
“Please respond, Pasquale, but we owe him nothing as far as I’m concerned. Let him tell the world how bad [...]
Shout Softly and Carry a Bigg Stick
October 22nd, 2007 Recently, Digg upgraded its site and let friends send shouts to each other. This is nice because it makes it easier to ask people for a Digg.
However, a couple people have become trigger-happy and send out shout messages all the time. Some MyBlogLog-ers have the same problem with messages.
My message to you overachievers is [...]
