Word of mouth marketing has become truly personal. Recently, CBS profiled BuzzAgent, a company using the unique tactic of unpaid “agents” who “market” products to their personal contacts. Friends, family, business contacts are all up for grabs.

(Sorry I couldn’t embed the link, CBS does not allow YouTube to show embed code) Here is the […]

Posted in Be Bold, Conversation Marketing, Buzz Marketing No Comments »

The Foo Fighters new album, which is released next Tuesday, was leaked on the web. This happens a lot these days and it just fuels the fire of the RIAA.
Thankfully, the Foo Fighters have never been the poster child for the RIAA.
On a previous album, the record company locked the cd so you couldn’t […]

Posted in Buzz Marketing 4 Comments »