Archive for the ‘Buzz Marketing’ Category
Conversational Marketing with, ya know, Face-to-Face Conversations
October 6th, 2007Word of mouth marketing has become truly personal. Recently, CBS profiled BuzzAgent, a company using the unique tactic of unpaid “agents” who “market” products to their personal contacts. Friends, family, business contacts are all up for grabs. (Sorry I couldn’t embed the link, CBS does not allow YouTube to show embed code) Here is the [...]
How the Foo Fighters Didn’t Let a Little Thing Like a Leaked Album Disrupt Their Loyalty to Fans
September 20th, 2007The Foo Fighters new album, which is released next Tuesday, was leaked on the web. This happens a lot these days and it just fuels the fire of the RIAA. Thankfully, the Foo Fighters have never been the poster child for the RIAA. On a previous album, the record company locked the cd so you [...]
