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8 Best Online Marketing Quotes of the Week – December 14, 2007

Bold Archive — Fri, 14 Dec 2007 22:04:21 +0000

If you don’t set aside time to learn, you’ll always write the same articles and pursue the same marketing strategies. You will inevitably miss out on a lot of ways to enhance your website or business model. Learning is intrinsic to success so don’t ever stop acquiring knowledge and useful skills. – Maki on Working on the Periphery: How to Make Any Website You Create a Success
If you are a small business looking to build links, network, leverage social media and increase your online reputation…consider starting with your inbox. – Jennifer Laycock on Be Nice – You Never Know Who That Email is From
If you can make a sale of a long tail post, fine — but the real goal is making big bucks on your main page or main site. - Ruud Hein on There’s Focus in the Long Tail
Remember – everything that you post on your blog either adds to or takes away from your blog’s perceived value – so not everything that you come up with should make it through to the front page of your blog. – Darren Rowse on Discover Hundreds of Post Ideas for Your Blog with Mind Mapping
Remember, internetcitus marketerus is a rare breed. We’re not evil – we’re just doing what nature designed us to do. – Ian Lurie on 10 Great Internet Marketing Excuses, and What They Really Mean
Should you buy links? Wrong question! The question you SHOULD be asking is, “should I be promoting my online business and what risks am I willing to accept? – Bob Massa on Should You Buy Links? The Truth Shall Set You Free
It may take months for an interactive campaign to build awareness, but if visitors are engaged, a program may run for a very long time with only modest maintenance. – Scott Monty on Traditional Advertising Versus Social Media
After ten years of being side by side, the local place has stayed in business and Starbucks has chosen to close its doors. – Jennifer Laycock on You Can’t Compete With the Big Guys? You Sure About That?

13 Best Online Marketing Quotes for the Week of December 7, 2007

Bold Archive — Fri, 07 Dec 2007 23:33:53 +0000

Sometimes it’s the things you don’t promise that are the most powerful. – Mark Goren on Honesty Wins Every Time
My most profitable site is not a blog. It’s just a regular site. – Donna Fontenot on When is a Blog Not a Blog?
Many of the people that you network with on social media sites, forums and at other blogs will sooner or later visit your blog and become regular readers. – Steven Snell on The Biggest Lesson I’ve Learned About Blogging
If you want to earn a living online, you don’t need a unique idea and perfectly designed/optimized website to make a lot of money. – Maki on Why You Shouldn’t Be a Perfectionist
An extra $0.25 to get a large drink rather than a medium seems like one heck of a deal to the customer, while it brings in an extra $20,000 a year towards the theater. – Collin Lahay on Things internet marketers can learn from a former movie theater employee
Community brings stickiness. When you connect with a blogger you are less likely to abandon the site. This is what I mean by competitive advantage. – Chris Garrett on Conversation as a Competitive Advantage
I think often we can grab attention in the short term but it is consistently delivering value over time to build trust and loyalty. – Anna Fannery on Thinking About Engagement in Business
Social media is just a tool in your promotional arsenal and not an end in itself. – Mario Sanchez on Are Social Media Taking Over Your Life?
To err is human and humanizing big companies = occassional errors. – Richard@Dell on Four Conversations, 24 hours. Back to Austin Reinvigorated in our being a listening company
Online, concise copy will always get better results than verbose copy. – Ian Lurie on 5 Steps to Concise Copy
If I’ve told copywriters once, I’ve told them a million times to avoid cliches like the plague. – Tom Chandler on Banned for Life: One Man’s Tireless Crusade Against the Curse of Cliches
Make sure your blog posts end with an open ended question to your readers. – Neil Patel on 6 Easy Ways To Increase Your Comment Count
Avoid falling into the trap of over-focusing on your niche audience. – Maki on Stepping Outside Your Niche: How to Reach New Readers and Potential Customers

16 Best Online Marketing Quotes of the Week – November 16, 2007

Bold Archive — Fri, 16 Nov 2007 18:39:13 +0000

Those exposed to online advertising spend an average of 29% more on their in-store purchase than those who were not exposed. – Carolyn Gardner on Does online advertising help offline sales?
People trust recommendations from friends more than any type of advertising. – Jim Tobin on Word of Mouth Tops Advertising: Empirical Evidence
Everything you do, from content to answering emails works towards your brand. – Chris Garrett on Branding and Changing the Rules of the Game
I’m recommending in this post that you make your architecture flat as a pancake. – David Mihm on What Laziness Taught Me About the Importance of Flat Architecture
The way you present your content does make it easier or more difficult to comprehend and that does alter the information received by the reader. – Steven Bradley on How to Design your Posts to Guarantee they get Read
Creating relationships with your visitors is done in many ways, but one of the key ways is through your content, by sharing who you are as a person and letting your personality shine through. – Wendy Piersall on Moving Your Readers to Tears :: How to Get Personal on a Business Blog
There is never TMI, just the myth that we have to process it all. - Lee White on TMI
Surprise, surprise, though I love social media, I know it’s not the best thing for all companies. – Geoff Livingston on Are Blogging and Social Media Right for Your Business?
This social researcher is someone who puts significant emphasis on peer feedback in product reviews when making online and offline purchasing decisions. – David Wilson on Are You a Social Researcher?
We must try to remember that blog readers are not on any given site because of the ads, or products that are placed there. First time visitors to your site are there to read your content and to hopefully learn something that they might not otherwise know. – Mark Hayward on Self Branding – Moving Beyond the Niche to Generate Income as a Blogger
Conversation is not about critical mass; it’s about critical connections. – Valeria Maltoni on The Marketing Conversation Starts Inside
One of the smartest marketing moves you can make is to find your existing evangelists, and empower them to market for you. Social media makes it incredibly easy to do just that. – Mark Collier on So You Want to Launch a Social Media Campaign
Empathy will help you create a message that connects with customers. – Andrea Morris on The Empathetic Marketer
I see authority as a journey, a continuous process. – Chris Garrett on What is Authority?
Solve the same problems and fulfill the same needs as bigger site in your niche and readers will consistently go with your more authoritative counterpart. – Skellie on How to Innovate by Solving Problems
Get the want ads out and find yourself another job because you couldn’t sell a free buffet to the Rosie O’Donnell fan club ! – Bob Massa on I Know All About SEO

12 Best Marketing Quotes of the Week, November 9, 2007

Bold Archive — Fri, 09 Nov 2007 20:04:45 +0000

Imagine that you purchase a ticket for the latest blockbuster film. You get your popcorn and soda, find a seat in the theater, and settle in for a couple hours of fun. But instead of firing up the projector and showing the movie, the theater owner simply hands you the typewritten script, telling you that the words are all that matter anyway. “Copy is king.â€ – Roberta Rosenberg on 12 Things Every Copywriter Should Know About Design
There is a time and a place for anonymity online. – Ike Pigott on Truth vs Honesty
I can assure you that if you don’t fish, (and he does), yet you enthusiastically tell him how much you love fishing and he asks you what the biggest walleye you ever caught was and you tell him it was an extra large, not only do you look like an idiot, you also look like the biggest condescending loser the guy has met today. – Bob Massa on The SEO Guru Exposes the Worst SEO Sales Advice of All Time
Say something even remotely smart, (or at least something that sounds smart), and it could float to the top of the blog clog like a fart in a bathtub. – Bob Massa on The SEO Guru Exposes the Worst SEO Sales Advice of All Time
I applaud Buckley’s for accentuating the hate with their cough syrup. – John Moore on Buckley’s: The Good Taste of Bad Taste
The Armies of “Noâ€ are all the extraneous people who are called on to weigh in on the latest marketing campaign, regardless of their having any actual expertise in marketing. – Tangerine Toad on Defeating the Armies of No
I am constantly amazed by the naivet’e of marketers who seek to breathlessly convince others that people are falling over each other to read their company’s marketing fluff. – Cam Beck on Enough About You. Let’s Talk About Me.
In our haste to get the message out, we often forget to spell out what it means. – Valeria Maltoni on Tell Me What It Means
The main purpose that I have in mind when I’m writing comments is to create a connection with another person – whether that’s a reader here, or an author whose site I’m visiting. – Joanna Young on Writing blog comments: 20 ways to make a powerful connection
If your speech needs to be prefaced by an apology… don’t give it. – Seth Godin on Sorry to Talk So Long
Every action you take, every word you speak, every impression you leave, affects how others view your brand. – Steven Bradley on 4 Simple Ways to Grow Your Brand
First of all, who are the A-list bloggers and where do I sign up to become one? – Bob Loblaw on What’s It Take To Become an A-List Blogger Around Here? – most hilarious post of the week. Any AD fan should know that the best ~~TV shows~~ blogs don’t always make the “A-list.” You’re a cult classic, my Reno friends!

7 Top Online Marketing Quotes for the Week – 11/2/07

Bold Archive — Fri, 02 Nov 2007 20:28:39 +0000

Hmm, was everyone else as busy creating client work this week? I guess so. But don’t let that stop you from enjoying these 7 gems.

It’s time to truly recognize the power of SMALL (being the NEW BIG as Seth Godin might say), which more often than not begins with one human; one individual; one life; one smile; one spark; one seed and grows and takes off from there… – Joseph Jaffe on An Small Idea (Death of THE Big Idea)
This whole conversation on social media is not about new shiny tools, it’s actually about how we find meaning within new dynamics for relationships, connections, friendships, and markets, even the news cycles — globally. – Valeria Maltoni on Man’s Search for Meaning
It’s time interruption vacated its spot as the marketer’s weapon of choice, and made way for a smarter, more sophisticated replacement. – Matt Ambrose on Content Marketing: Interruption’s Smarter Replacement
Social media and blog marketing are not throwaway tactics, attracting an audience this way is setting up a promise that you are going to make yourself an authentic part of the conversation. – Chris Garrett on What You Do Versus What You Say
We know that if we can put something in the hands of a evangelist, they can spread the word far faster and far more effectively than we can — but how do you find those evangelists? You have to turn the experience into a personal one — and you have to commit to personal levels of metrics. – Bud Caddell on I’ve Been Everywhere, Man
This week, as you revise your drafts, look for places where you may have chosen fancier words in a conscious or unconscious attempt to impress your reader. – Kenneth W. Davis on This week: Write to express, not to impress
Unlike news or time-sensitive posts, value-blogging helps readers to improve in ways that are continually relevant. – Skellie on Value Blogging: A New Model For Success?

11 Top Online Marketing Quotes for Week Ending 10-26-07

Bold Archive — Fri, 26 Oct 2007 17:41:18 +0000

Does anyone else feel like the same things are said over and over again in the blogosphere? – Matt J MacDonald on Stuck on Repeat
Could an online publication become as popular as its print version for different reasons? Yes, because they are designed differently. – Valeria Maltoni on Meet the New Media Editor: John Byrne, BusinessWeek
Where would you rather innovate? In a place where people will tell you all the reasons your idea won’t work, or somewhere that people are willing to give it a shot? – Katie Konrath on How Would You Get Out of This Situation?
Don’t get depressed get motivated. – Darren Rowse on Rolling with the Punches and Looking for Positives in the Negatives
The conversation about you is happening online, whether or not you are participating. – Wendy Piersall on How Can You Keep Control of Your Brand with a Blog & Social Media?
Third, do you make contact when you are NOT trying to sell them something? Meaning, do you call with just a helpful tip (that has to do with your product, of course) or to say “Happy Birthdayâ€ with no sales message attached? – Sarah Robinson on Why Don’t They Return My Calls?
Don’t post angry. – ian on Don’t post angry.
There’s one major pitfall to avoid in an organizational content mission: Trying to overtly promote the company. – Geoff Livingston on Creating Social Media Strategy
The best response is to make something worth paying for. – Seth Godin on “I Can’t Afford It”
I’m not going to write one of those cheesy sales letters here that annoys everyone, or give you a lot of hyped-up sales talk. – Donna Fontenot on In Your Pajamas: How to Earn a Real Living from Home
Of the 43% of companies that do have a crisis plan in place, over 10% worry about their ability to implement it, and only half have trained spokespersons. – David Wilson on No Reputation Management Plan in Place

Top 6 Online Marketing Quotes of the Week – October 19, 2007

Bold Archive — Fri, 19 Oct 2007 21:51:39 +0000

Not so many quotes this week, but that almost always correlates with weeks where there’s a lot of posts with a ton of valuable information – just no one quote that stands out. You may have noticed that with the Coffee Break posts. In fact, I’m going to post another Coffee Break post here in a second!

I like being wrong. Not enough to make a habit of it, but enough to realize that I’m actively testing scenarios…If you need the core fact to be guaranteed right and perfect, you’re doomed, because facts like that are in short supply. – Seth Godin on The Need to Be Right
I believe that the people and companies that will be able to balance their availability with their ability to keep a secret, to be trusted, will be winners. – Valeria Maltoni on Connection Kata: Can You Keep a Secret?
The simple fact of the matter is if you don’t have a solid business plan no amount of SEO in the world will bring you success. – Stoney de Geyter on Where Does the Responsibility of the SEO End and the Client’s Begin?
In order for your search engine optimization campaign to be truly successful, a search engine optimization company must understand your business, products and services enough that it can accurately promote them on the Internet. – Scott Buresh on Does Your Search Engine Optimization Company Understand Your Marketing Strategy?
They made [the iPod Touch] nearly indistinguishable at first glance from the iPhone so people would begin to feel that the iPhone was getting more popular. Popularity drives demand and demand results in sales. – Steve Chazin on Are iPod touch and iPhone similarities a marketing ploy?
A decent, effective design doesn’t have to be any big or elaborate production. It doesn’t have to be expensive and it doesn’t have to take months. It just has to be right. Clean and clear. – Bob Massa on Any Promotion – Online or Off – Should Start With a Good Design

14 Top Online Marketing Quotes of the Week – 10/12/05

Bold Archive — Fri, 12 Oct 2007 17:54:24 +0000

Customer service is the new marketing, collaboration happens by inspiration. – Valeria Maltoni on Product Displacements
So my advice is to never pay for traffic but to pay handsomely for intent and to consider paying for browsing. – John Marshall on Never, Ever, Pay For Traffic
Never submit something to a client you wouldn’t put in your portfolio. – Lauren on It’s All Your Portfolio
In a world full of crazy marketing messages, aggressive sales tactics and a “dog-eat-dogâ€ mentality, we all crave doing business with those people who have taken the time to get to know us. – Sarah Robinson on From My Mailbag: It’s All About Relationships
What attracts people to blogs is more about the person behind the writing than the actual writing itself. – Lyndon Antclilff on Your Secret Weapon is You
What you think they’re doing may not be what they’re really doing. - Diane Aull on Imitation: it may be sincere, but it isn’t always smart
Do you really think an enthusiast is going to buy your ordinary tatara in order to save a few bucks? – Seth Godin on What You’re Up Against
If you believe in something hard enough, you will achieve it. It will become your reality. Unfortunately, many people practise this to their own disadvantage. – YC on Chicago Cubs – Curse Of The Billy Goat – Are You Cursed Too?
What are you doing to provide a more positive buying experience for your customers? – Steven Bradley on Ask Not What Your Customers Can Do For Youâ€¦
If you are already passionate about your subject matter, and you add compassion to that mix, you will be better able to reach your audience. – Donna Fontenot on Injecting Passion and Compassion Into Your Business
The functionality of your website navigation can make or break a site’s overall performance. – Stoney de Geyter on 20 Ways to NAVIGATE to Higher Conversions
Here’s the thing, if you can prove yourself a reliable resource for a journalist you will be looked upon as a friend, until then, you’re just a pest to an overworked, often underpaid, reporter. – John Jantsch on The Proper Way to Stalk a Journalist
Some people distill alcohol – copywriters distill words. – Andrea Morris on The Power of Being Concise
E-mail has a terrible reputation. That reputation is undeserved, but earned through poor execution. – Ian on 6 E-mail Marketing Sins: The American Marketing Association

8 Top Online Marketing Quotes of the Week – 10/5/07

Bold Archive — Fri, 05 Oct 2007 15:29:17 +0000

Hmmm, not as many this week. There were a lot of good posts, but not as many singular statements that stood out. That’s ok. Enjoy this week’s eight!

I feel like everyone on Madison Ave. should get a memo with the statistics and “Stop being obnoxious and trying to force things on people. It’s really not working, and here’s the proof.â€ written on it. – Matt J McDonald on Too Much of a “Good” Thing
The pendulum finally appears to be swinging in the favor of the web savvy copywriter and the smart marketer. – Matt Ambrose on The Pendulum Swings Towards Well Written Words
The most effective marketing use of blogs seems to be when the advertiser/marketer uses the blog as an opportunity not to sell a product, but to attract people who are in the right mindset. – Seth Godin on Looking for Trouble
Anyone who has a blog with a following has no need for a publisher, outside of vanity. – Aaron Wall on Radiohead Joins Google in Destroying Traditional Publishing & Media Companies
I firmly believe that you can educate your readers, show them the benefits of purchasing whatever it is you are selling, and give them reasons for buying in a thoughtful, intelligent manner – without the long scrolling hype. – Donna Fontenot on Crazy George vs. DazzlinDonna : A Look At Sales Methods
Sometimes digg feels like a mental asylum and Reddit is just too prissy and up its own end, whilst Stumbleupon just takes it easy. – Lyndon Antcliff on How to be a success in online networking part 2, Stumbleupon
You will often find that in your searching your ideas will change, be open minded and really take a look at what works in your niche. – Chris Bennett on How to Research Your Social Media Campaign
If you put a focused effort into blogging and actively engage with your potential customers it can do good things for your business and it does not have to suck. – Andrew Shotland on Why Blogs Don’t Have to Suck

11 Best Online Marketing Quotes of the Week – 9/28/07

Bold Archive — Fri, 28 Sep 2007 20:44:05 +0000

I would often hear one saying “I’m a businessman, I would never do something where I am in a losing positionâ€. That is true, but would you also do something where your client is in that position? – YC on Marketing Isn’t Bullcrap
If you’ve done wrong (even inadvertently), swallow your pride and issue some apologies or refunds – it will probably be much cheaper than the damage negative buzz will do to your brand. – Brett Borders on How Not to Handle an Online Reputation Management Crisis
It is vital, in my opinion, that you prove yourself worthy of being listened to. – DazzlinDonna on Establish Trust with Your Readers
Lots of companies seem to think negative reviews constitute a trademark violation, but a review is a perfectly legitimate use of a trademark. – Mike Masnick on Video Professor Sues Anonymous Critics
When you’re words convey feeling, then you are motivating them to take the action you desire. – Stoney de Geyter on Sometimes Motivation Has to Be Felt
I’d spend some time thinking about whether you push or pull, about whether you can flip that, and about whether your posture matches your message. – Seth Godin on Push and Pull
The writer, Eric Asimov, isn’t saying anything that should be shocking when he points out the impossibility of finding the 10 best wines under $10. And yet it stopped me in my tracks. In saying the obvious, he became much more credible to me. – Dan Heath on Credibility from Stating the Obvious
Companies are realizing that the internet is a more cost effective and efficient way to make their dollar work on the advertising front. – Kevin Donlan on Shift in Ad Campaigns During a Possible Recession
A good design fits the image of the blogger behind it. Your aesthetics are all you have to paint that initial picture with. – Michael Martin on Good Design Looks Good. Period.
The first step in managing unconstructive criticism is to realize that it is: 1) valueless and 2) very much intended to make you feel the way you do. – Skellie on Criticisim: A Rite of Passage on the Web?
If you have links to some of your other blog posts in the feed that is scraped, you’ll probably get a pingback which will help you to identify the scrapers. – Steven Snell on 3 Powerful Results from Internal Linking