Archive for the ‘Analytics’ Category

A KitchenAid Integration Marketing Campaign That Can Be Measured

December 27th, 2007

My husband and I are foodies, so naturally we watch a lot of of Food Network programming. Last night, my husband wanted me to watch a KitchenAid commercial about one of its famous mixers that can accompany attachments such as a pasta maker. At the end, I noticed that they were directing people to BuyKitchenAid.com. [...]

Bold Readers are the Best Readers – A Big Thank You!

November 5th, 2007

I want to personally thank each and every one of our readers. Last month, our stats went up like crazy! Unique visitors up by 126% Visits up by 121% Pageviews up by 109% New visits are up to 88.19% (a 2.43% increase) – this is where i like this number to be. Our search engine [...]

Measuring Blog Success: It’s the Goals, Stupid!

October 4th, 2007

At the beginning of the month, bloggers like to publish their stats for the previous month. This week, I got quite jealous of bloggers who’ve been at it for less time than me, yet have higher traffic numbers as well as more RSS subscribers. But before you start playing the violin for me, the news [...]

Adbazz.com Redirects Sites Using Tracking Code Supplied by WebsourcedTraffic.com

September 24th, 2007

Some business owners got a shocking surprise today when their websites were being redirected to an Adbazz.com URL. Former customers of Websourced (also known as Keyword Ranking and Marketsmart Interactive) are being redirected to this URL if an old tracking code still exists on their sites. Websourced eventually abandoned the project but this code has [...]

Do You Know Where Your Visitors Click?

August 2nd, 2007

I was checking out the Site Overlay feature in Google Analytics for a blog I have about classic movies and I noticed that people are clicking on a link in the top right corner – the Store link. The link takes visitors to a subdomain section that uses Amazon’s astore (part of their affiliate program). [...]

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