Super Simple Facebook Marketing

December 6, 2007

I logged into my Facebook account today and noticed a great marketing campaign by Crest Whitestrips.

In my news feed was a promotion about a Family Getaway contest. They’re asking people to vote for the family to win the contest.

I clicked on the link and was directed to this landing page (which opened in a separate tab):

The only change I would make is a slight alteration in the Facebook messaging. The contest is for “deserving” families - you know, the kind who really need a vacation, who have a story to tell. I might tug at the heartstrings of Facebook users a little bit more.

Otherwise, it’s a great example of the social media marketing opportunities available out there. And guess what? There’s very little conversational marketing here - and it’s not necessarily needed in this case. So if you’re wanting to explore new media, but you’re not ready to jump in the deep end, this is a great way to just get your feet wet.

Enough swimming metaphors - go get your marketing on!

Posted in Social Media by Nathania Johnson