If I could write what I really want, it would look something like this:
November 27, 2007
Hi! I’m Nathania. I was paid to write content for this page. Let’s cut to the chase. We want you to buy the stuff on this page. If you do, then it helps this company turn a profit. In turn, they pay consultants like Bold Interactive to find more people like you to buy more stuff on this page. And then Bold pays me and then I can pay my bills and buy sweaters on sale at JC Penney.
Sure, I could tell you all the reasons you want this beautiful piece of art, but you already know that you want or need it. Maybe you have bare walls or you’re just sick of looking at the same old boring stuff that’s up there right now. That’s really none of my business (no pun intended).
So, here it is. This nice piece of framed art. If you like it, buy it. If not, no hard feelings. You might check out the other stuff on our site just in case it suits your fancy.
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November 27th, 2007 at 3:43 pm
That’s awesome. Though I might write it a bit differently.
“Sure, I could convince you of all the reasons you want this beautiful piece of art, but you already know that you don’t want or need it. But you ARE gonna buy it anyway, so let’s just get down to business.”
November 27th, 2007 at 9:10 pm
Love it. I’ll bet it would work. A straightforward comment in a world of spin would gain attention in a cluttered marketplace.
Michelle
November 28th, 2007 at 1:23 pm
Sometimes, I do write stuff like that while I’m working on a draft… I take it out later, but when I’m blocked because I’m all marketing-shpieled out, I just write what I want to write for a paragraph, get it out of my system, move on, and then revise it later.
Earlier this week, for about a four hours, right in the middle of some lovely copy was the statement “I can’t make [BLANK] sound sexy. [BLANK] isn’t sexy. It’s the anti-sexy.”
But then I moved on, got through the rest of my copy, and by God, I came back later and figured out a way to make [BLANK] sexy.