16 Best Online Marketing Quotes of the Week - November 16, 2007

November 16, 2007

1. Those exposed to online advertising spend an average of 29% more on their in-store purchase than those who were not exposed. - Carolyn Gardner on Does online advertising help offline sales?
2. People trust recommendations from friends more than any type of advertising. - Jim Tobin on Word of Mouth Tops Advertising: Empirical Evidence
3. Everything you do, from content to answering emails works towards your brand. - Chris Garrett on Branding and Changing the Rules of the Game
4. I’m recommending in this post that you make your architecture flat as a pancake. - David Mihm on What Laziness Taught Me About the Importance of Flat Architecture
5. The way you present your content does make it easier or more difficult to comprehend and that does alter the information received by the reader. - Steven Bradley on How to Design your Posts to Guarantee they get Read
6. Creating relationships with your visitors is done in many ways, but one of the key ways is through your content, by sharing who you are as a person and letting your personality shine through. - Wendy Piersall on Moving Your Readers to Tears :: How to Get Personal on a Business Blog
7. There is never TMI, just the myth that we have to process it all. - Lee White on TMI
8. Surprise, surprise, though I love social media, I know it’s not the best thing for all companies. - Geoff Livingston on Are Blogging and Social Media Right for Your Business?
9. This social researcher is someone who puts significant emphasis on peer feedback in product reviews when making online and offline purchasing decisions. - David Wilson on Are You a Social Researcher?
10. We must try to remember that blog readers are not on any given site because of the ads, or products that are placed there. First time visitors to your site are there to read your content and to hopefully learn something that they might not otherwise know. - Mark Hayward on Self Branding - Moving Beyond the Niche to Generate Income as a Blogger
11. Conversation is not about critical mass; it’s about critical connections. - Valeria Maltoni on The Marketing Conversation Starts Inside
12. One of the smartest marketing moves you can make is to find your existing evangelists, and empower them to market for you. Social media makes it incredibly easy to do just that. - Mark Collier on So You Want to Launch a Social Media Campaign
13. Empathy will help you create a message that connects with customers. - Andrea Morris on The Empathetic Marketer
14. I see authority as a journey, a continuous process. - Chris Garrett on What is Authority?
15. Solve the same problems and fulfill the same needs as bigger site in your niche and readers will consistently go with your more authoritative counterpart. - Skellie on How to Innovate by Solving Problems
16. Get the want ads out and find yourself another job because you couldn’t sell a free buffet to the Rosie O’Donnell fan club ! - Bob Massa on I Know All About SEO

Posted in Best Quotes by Nathania Johnson