StumbleUpon Traffic is Working for One of My Clients
November 5, 2007
I checked the stats of a client’s blog the other day and, not to my surprise, the blog received most of its referrals from StumbleUpon.
But, unlike many sites that get large referrals from StumbleUpon, their traffic is sticking around. The average visitor spends over 3 minutes on the site, visiting more than 2 pages. Bounce rates are low and new visitor percentage is high as the blog slowly but steadily grows.
It’s no doubt that this is due to my client’s tremendous writing and her wonderful ability to interact with her readers. She’s better than textbook when it comes to blogging. And that ability is jumping off the page to SU users.
One important aspect of attracting SU traffic is the headline. The headline should be the first thing people see when they Stumble a page. It should be engaging and draw people in. My client has a strong affinity for this.
Sometimes I wonder who should be the client and who should be the consultant!
The irony of it all is that this blog is attempting to attract a high level audience. This isn’t Digg material. It’s not full of pictures of overweight cats or guitar hero. Yet it’s doing extremely well after just over a month in the blogosphere.
This is what happens when you play to the intelligence of your audience. This is what happens when you address a need among a hungry audience.
Blog to the best of your abilities and the traffic will follow.
Posted in Blogging by Nathania Johnson
1.919.451.8983
November 6th, 2007 at 12:08 am
Sounds like a really good blog worth checking!
November 6th, 2007 at 8:14 am
A hit on any Social Media is pretty much meaningless if the bounce rate sails any higher than 60-70%
Since I moved from Google Blogger to WordPress, my bounce rate’s gone from an all-time high of 93% (yes, it was that bad at times) to 40-45% there or there abouts. And that’s on the back of about 6k visits in the past 5 days from StumbleUpon for a variety of articles.
However, the quality of the content never changed. What did change was the design and the interface.
So ‘blog success is a many-faceted thing…
November 6th, 2007 at 3:07 pm
Stumblers seem to be good at sticking around a little longer and clicking on a page or two before leaving. And the more they’ve come to my site the less they seem to bounce. I’m not sure if they’re repeat stumblers or I’ve done something to keep them around, but I’ve been seeing a 30% or so bounce rate from stumblers where other social media visitors might bounce around the 90%
November 6th, 2007 at 4:17 pm
thank you, david, wayne and steven for your comments.
My client’s blog has a 31% bounce rate for SU - whereas Wikipedia traffic bounces at a rate of 66.67%!