Shout Softly and Carry a Bigg Stick
October 22, 2007
Recently, Digg upgraded its site and let friends send shouts to each other. This is nice because it makes it easier to ask people for a Digg.
However, a couple people have become trigger-happy and send out shout messages all the time. Some MyBlogLog-ers have the same problem with messages.
My message to you overachievers is this: Know your audience. Don’t throw out a wide net to a broad audience hoping some fish will be caught. It’s all about developing relationships more than it is just catching people. It’s give and take not bait and take.
Sure, you might get a ton of traffic from a Bigg Digg, but those peeps don’t stick around. Loyal customers grow your company, not random people who thought it was awesome that an anaconda is getting an ultrasound.
Happy Shouting!
Technorati Tags: digg, shouts, social media, conversation marketing
Posted in Conversation Marketing, Social Media by Nathania Johnson
1.919.451.8983
October 22nd, 2007 at 12:55 pm
Absolutely. I’m getting quite a few of those shouts recently and sometimes from people I don’t know at all. Depending on the kind of fish you want you’d use different bait or different hooks and you wouldn’t expect to catch fresh water fish in the ocean.
Being smarter about who and how you go about attracting traffic makes a lot more sense than trying to get all traffic and hope that some of it sticks.