3 Pronged Co-Branding Integration Marketing that Returns an Action
October 9, 2007
I stopped by Starbucks this morning. While I was waiting for my tall cup of coffee and pumpkin cream cheese muffin, I noticed a very awesome promotion - a free song from iTunes!
But it gets even better. There’s a free song every day. So, let me get this straight. I could go to Starbucks every day and pay a whopping $1.35 for a cup of coffee and get a free song? Sign me up.
Three different entities benefit from this joint awesomeness:
1. Starbucks - I buy the cup of coffee.
2. iTunes - I download the song. If I like it, I might buy more from the artist. If I’ve been using Napster or Rhapsody, then I’m using a new service because of a freebie.
3. Artist - Today it was Band of Horses. I’ve never heard of them before, but now I have awareness.
Oh and I’m driven online by an offline promotion.
Are you Bold enough to do a 3-Pronged Co-Branding Integration Marketing campaign?
P.S. “No One’s Ever Gonna Love You” by Band of Horses is pretty good. Sounds depressing but it’s not. It actually goes - no one’s ever gonna love you like i do - ah, that’s better!
Technorati Tags: branding, marketing, integration marketing, itunes, starbucks, band of horses
Posted in Marketing by Nathania Johnson
1.919.451.8983
October 9th, 2007 at 6:11 pm
I love Band of Horses - got their new album “Cease to Begin” today. Hope you like them!
October 9th, 2007 at 6:22 pm
LOL Thats very exciting - however, I prefer relaxation and brainwave entrainment music
October 9th, 2007 at 7:20 pm
That’s a really good idea made by both parties. Imagine Apple starting to use this on other fast food chains?
October 9th, 2007 at 9:00 pm
Michelle - cool, I’ll have to sample the rest of the cd.
Warrior - relaxation? What’s that?
David - Hmm - happy meals for adults maybe? with free iTunes instead of toys? I like it!