Are You Offering What the People Want?
Over the weekend I attended an improv show where an actor named Paul (who happens to be muy talented) created a character who was a sculptor. But this was no ordinary sculptor. No, this sculptor made replicas of mountains - using dog food.
He made an insightful observation about his work: “No one else is making them.”
Ah, well, there’s a reason for that!
Whether it’s your product line, your customer service or your marketing strategies - are you giving the people what they want?
If not, you might as well be selling dog food sculptures.
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