18 Best Online Marketing Quotes of the Week - 8/31/07

August 31, 2007

1. Simply put, if your message is buried in mounds of text no one will take the time to search for it. Effective business communications focus on a singular message and eliminate everything else. - Andrea Morris on 5 Myths of Business Communication
2. Your website will create the first impression of your business for many of your potential clients and customers. If it doesn’t accurately reflect the level of success or professionalism of your business, consider an upgrade. - Steven Snell on When is it Time for a Website Re-design?
3. White space helps to frame the elements on the page and focus our eyes. - Skellie on A Guide to Creating a Minimalist Website
4. The message of your design will be conveyed through the font you select. But the message will also be expressed through the style of the type. People’s faces, just like typefaces, can say a lot about the subject before anything is actually said or read. - Lauren Marie on Matching Type to Message
5. I found myself reminding people over and over that a good social media campaign focused more on reaching your target audience than it did on reaching “a lot of people.” - Jennifer Laycock on A Successful Viral Campaign Lies on Knowing Your Audience
6. Blog readers like to be acknowledged, they like some personal attention, they like to feel listened to - but they don’t want to be bombarded with a hyped up sales pitch. - Darren Rowse on 10 Lessons in Blogging Learned on a Shopping Expedition
7. The secret to effective marketing is to focus on the needs of others, rather than our own egocentric need to “authentically” express whatever we’re feeling at the moment. - Brian Clark on Do People Really Want Transparency and Authenticity?
8. When calmed, our brains can concentrate at their peak, attain inspiration and feed you with the creativity for composing your finest killer copy. - Matt Ambrose on Why Creativity and Good Copywriting Comes in Waves
9. Word of mouth marketing will exponentially impact every marketing campaign. If you can’t deliver, then don’t promise. - Doug Karr on Direct Marketing Has Changed
10. Higher Google PageRank won’t automatically lead to higher rankings. High rankings on worthless keywords won’t bring you more traffic. And neither high rankings nor traffic alone will pay the bills. - Diane Aull on Part Two: White Hats, Black Hats and Thinking Caps
11. Are You Happy? I’ve found that when I say these words to complete strangers in their native tongue, they almost invariably open right up. Why? First, they’re surprised that an aging white guy is trying to talk to them in their own language. - Roger von Oech on Are You Happy?
12. When asking for something you want from someone else, appeal to their self-interest and never to their mercy or gratitude. - Bob Massa on Why SEO’s Won’t Tell You Their Secrets and How To Get Them Anyway
13. Price discounts never help brands. They may sell more cars in the short term but they erode the value of brands. - Derrick Daye on Branding: Just Ask…
14. When you guest blog you don’t actually “write for free“, it’s a win-win thing. You provide content for another blog, and that blogger gives you some exposure, and links (don’t we love links?). And you build a relationship with that blogger, which can lead to more projects, partnerships, joint ventures. - Jonathan Phillilps on Guest Blogging - Does it Rock?
15. Companies don’t need more communication. They need more clarity. - David Woods on Communication: Companies Need Less… Not More
16. Looking at the online activities on what your boss considers to be your competition, and identifying social media tactics that they are employing will go a long way in successfully selling social media internally. - David Wilson on Selling Social Media Internally
17. Getting mentioned on some of the top blogs out there to me is more important than thousands of people crushing your server and having a high chance of never coming back. - Glen Allsopp on Failing to Make the Homepage of Digg can be a Blessing in Disguise
18. Mentos embraced the viral video and added to its momentum by providing Eepybird with Mentos for their experiments and sponsoring “Make Your Own Mentos Geyser” competitions. Mentos sales were up nearly 20 percent in 2006, which was the biggest increase in the company’s history. - Kami Huyse on Measuring Success: The Impact of Social Media and Viral Video

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Posted in Best Quotes by Nathania Johnson