There are 171 Starbucks stores in Manhattan. Mark Malkoff made it his mission to visit all of them within a 24 hours. This makes one heck of a viral video.
To pull of a 10 minute online video, it better be freakin’ awesome. This vid kept me glued from start to finish. There’s humor, adventure, and […]

Posted in Be Bold No Comments »

It must be the week of computer crashes. DazzlinDonna reported on Monday that her computer crashed over the weekend. Mine crashed yesterday. Grrr. She’s looking at portable apps, which I think is a great idea when I get my next laptop.
Speaking of which, I’m taking suggestions. But not from Apple fanboys. I’m writing from […]

Posted in productivity 1 Comment »

I’ve had a crazy, long, non-stop day. So I have two short snippets about companies being bold.
The first is Borders. About six months ago, they announced they were partnering with social media network Gather.com. They caught a lot of flack for that.
Sales have increased. Take that, detractors!
A combo package of social media and e-newsletters has […]

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USA Today is reporting that the producers of Transformers will take the opinions of fans into consideration while planning the sequel. A poll is up asking fans which robots they would like to see in the next go around.
It’s tempting to think it’s promising that Hollywood producers will actually listen to the fans. The proof […]

Posted in Conversation Marketing 3 Comments »

Click on the image for a larger view.
I should probably let my husband write this post since his geek score is much higher than mine and he is currently producing an internet podcast about superheroes. But I’ll do my best.
DC Comics recently announced the creation of ZudaComics.com, their official foray into online custom publishing. The […]

Posted in Be Bold, Online Custom Publishing No Comments »

Bud Caddell, Online Managing Editor at Imagination Publishing, today boldly published the company’s online community development process at his blog, Passion2Publish.
The process is very thorough, as it should be since it’s in a document shared by so many people.  This is inspiring me to get our process into a shared document. Granted, it’s only my […]

Posted in Project Management No Comments »

Sometimes I come across or StumbleUpon sites that are fun to share with others. They’re not necessarily marketing related, but let’s face it. We all need a little break (or five) during the daily grind. So whenever you check your favorite newsreader (because you have subscribed to our RSS feed), and see the words “Coffee […]

Posted in Coffee Break No Comments »

Wordpress is finally undergoing the gargantuan task of eliminating sponsored themes from its Theme Viewer.
Unfortunately, the site is all glitchy in the process. I went to the site to go theme-hunting last night only to find that the site would not filter any of my carefully selected variables (2 column, white, widget-ready).
I will give them […]

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Our name is Bold for a reason: if you don’t stand out, you’ll get left behind. From time to time, we’ll look at bold efforts taken by companies and individuals.
We start with Staples. They have embraced robotic technology from Kiva Systems to streamline operations in their order fulfillment warehouses. But words don’t do this […]

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Hi, I’m Nathania and I’m the newest member of the Bold Interactive team. I’ll be doing a lot of copywriting, editing, online marketing and social media for our clients (you should become one if you’re not already!).
My background is like a buffet at a seedy Chinese restaurant. I’ve worked in search engine optimization, nonprofit […]

Posted in Company Information 1 Comment »